10 Questions Series: Joe Vitale

August 13, 2013 by Chris Grosso

Joe Vitale

NAME: Joe Vitale

BIO: Joe Vitale is an American entrepreneur, self-help author, and singer. He became known through his marketing books Buying Trances: A New Psychology of Sales and Marketing! and There’s a Customer Born Every Minute. Vitale writes about subjects such as marketing and the New Age Law of Attraction, persuasive communication, and advertising. His clients include the Red Cross, PBS, and Children’s Memorial Hermann Hospital.

Vitale’s work has been featured in major media including Business Week, and Success magazine, the The Big Idea with Donny Deutsch, NBC News, ABC News, Larry King Live as well as newspapers, radio programs, and Internet media worldwide. Vitale has been featured in 4 motion pictures, including a starring role in an inspirational film The Secret. 


Q: Who and or what, do you attribute the person you are today to?


A: I’m here in this place in time because of what I thought and did. The big credit goes to non-stop action. I kept reading book, attending talks and seminars, listening to audios; always working on myself as I also kept writing, speaking, networking, and striving to succeed. I had many people kind enough to give me advice, and I was bold enough to ask for it. I also treated libraries as temples of wisdom and spent hours there daily. I’ve basically followed my passions and kept taking action to see where it would lead, usually without knowing where I would end up. I just follow my heartfelt passions.


Q: What are some of the musical albums or musicians/bands that have impacted your life and in what way?


A: Until recently, I didn’t spend much time with music. Now that I’m recreating myself as a musician, I listen to lots of music. When I reflect over my early years and college years, I remember that my father played Dean Martin and Perry Como a lot. When I was in college, I heard The Doors and Harry Chapin and Johnny Cash. I can’t remember specific albums, but specific singers that stayed with me have been Neil Diamond and Johnny Cash and Harry Chapin. I think their story telling stayed with me, as I’m a story teller today.


Q: What is one of the most shocking experiences you’ve ever had?


A: Decades ago when my wife, walking into the living room, announced she had a drinking problem and needed help. We were broke, unhappy and struggling. Her bold move terrified me, confused me, and yet inspired me. It was a shocking experience to take her to the hospital and watch her go through recovery. She stayed sober for another 18 years, right to her death.


Q: What is one of the most beautiful experiences you’ve ever had?


A: Being on the Donny Deutsch television show on CNBC was a huge moment for me. I loved his show, watched it regularly, and was excited to be invited on it. It’s still a highlight of my life. Donny pointed at a camera and told me I had five minutes to give my message. I did. It was truly a beautiful experience.


Q: What is one of the most defining moments in your life and why?


A: When I was finally invited to record my first audio program with Nightingale-Conant, it changed my life. It had been a dream of mine to be an NC author. It took ten years to become one. Recording my first program boosted my self-confidence, and skyrocketed my credibility. It was a defining moment I’ll never forget. To think that I’m today one of their all time bestselling authors is humbling. I am grateful.


Q: What do you believe are the benefit, if any, vs. the dangers of mind-altering drugs?


A: I would not encourage use at all. Drugs create a closed and distorted view of the world, a dependency on them, and affect the body and mind in ways that we can’t even accurately determine. People sometimes want them to experience an expanding of consciousness, which is a trick of the ego; you actually create a diminishing of consciousness. The goal of life is to awaken. Drugs offer sleep.


Q: What are some films you’ll never forget seeing for the first time and why?


A: I loved Rollerball when I was in college in the 1970s. I saw it as a way to channel excess energy, as sports often do. I also love that the star of that movie, James Caan, is someone who I met decades later and really enjoyed. The Man Who Would Be King with Sean Connery is another that made me realize the magic as well as folly of life and ego. Uncle Buck is a movie I can’t get enough of. Every time it comes on television, I watch it again. I think the main character shows strength that is worth modeling. I also love Good Will Hunting. I think it is a work of genius, with a story crafted into something unforgettable.


Q: Does God exist and if so, in what capacity? If not, why not?


A: Yes. God is the background force within you watching what you are doing, without any judgment; and it’s that same force within me and everyone else. It’s the stage of being. It’s the air we breathe. It’s the backdrop to life while being life. I prefer the term Divine over God, but either way, it’s the gift that keeps on giving.


Q: What do you think your greatest contribution to humanity is?


A: I’m hoping it’s at least one of my books. The concept of counter-intentions is probably my contribution. Teaching people that they have negative beliefs in their unconscious is illuminating.


Q: What does the human experience mean to you?


A: It’s our way to awaken. We are spiritual beings who arrived in this costume called a body. We are here to enjoy the human experience as a way to awaken to the game behind it all: that we are Gods who forgot our identity.

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Chris Grosso is a writer, public speaker, mental health youth group facilitator, and author with Simon & Schuster. He also writes for Revolver Magazine, Fangoria, and has spoken at a bunch of fancy-schmancy festivals and conferences (as well as even more events that were significantly less than fancy-schmancy). Chris's podcast, The Indie Spiritualist, is hosted on Ram Dass's Be Here Now Network.